Designer Hardwood Flooring
The exciting new technology applied to these lines has produced a dynamic medium of expression. A slight mirroring look. Gradients of color that are multifaceted and have more depth; colors even deeper than traditional staining and bring out the wood's individuality.
Welcome to the future of hardwood flooring.
Unlike the prefinished wood floors of the past where stain is used to bring out the natural beauty of hardwood, designer flooring is produced with a state-of-the-art mechanism that expedites the naturally-occurring coloring process of the wood's organically-produced tannin. The Lifecore and Pristine lines benefit from an exciting new technology. As such, we have categorized these products as designer flooring. Each plank is brushed by hand, promoting the "antique" look that has become so popular among homeowners over the past decade.
When it comes to being a good steward of our planet, these floors are absolutely the most eco-friendly option on the market today. With zero added formaldehyde & volatile organic compound (VOC) emissions so low that they outperform even the strictest of industry standards, including California's CARB requirements, these floors afford homeowners with superior air quality while also amplifying their beauty.
Available in a variety of wood species, widths, and colors, learn more by clicking any of the collections above.